Morgan Motor Company Case Study

Morgan Motor Company Case Study Automobile industry has a long history, since 19th century it has been continuously developed. The auto industry is often thought of as one of the most global of all industries. Its products have spread around the world, and it is dominated by a small number of companies with worldwide recognition. In this assignment I am going to discuss Morgan Motor companys strategic position which includes: marketing position, culture of the company, competitiveness and the future development. Profile of the Company The Morgan Motor Company is unique in building cars in England since 1909 and still being privately owned by the Morgan family. Indeed in its 100-year existence only three Morgans have headed the company. Since the first four-wheeled car in 1936 the factory has only built sports cars. The traditional Morgan is still being built using the separate steel chassis, with an ash body frame panelled in aluminium, but using excellent modern drive trains from Ford. This combines the pleasure of driving a real classic with a modern day performance and new car reliability. The launch of the all new Morgan Aero 8 in 2001 was the first all new Model since 1936. It was also an all aluminium super car incorporating the very best of British race car chassis technology in a stunning road car. Powered by a BMW 4.4 V8 the Aeros bonded aluminium chassis followed the Morgan tradition of great strength yet lightweight. Built alongside the traditional cars, the Aero 8 is proving its outstanding competence to a new breed of Morgan owners. The product market mission Morgan is unique in a car industry. They consistently keep making the hand- made and ash-framed cars. They dont have as much customers as other car companies and its niche market is relatively small than others. Their output is also small in comparison with other car brands. Morgan is not trying to change its cars to more modern cars and to increase its production number, this is what gives Morgan its uniqueness. If they start producing more modern cars and increase its output they may loos its uniqueness. This does not mean that Morgan is consistently using the same technology of producing cars as they used to, they are continually improving the quality. Morgan is a niche operator and it does not compete with others. If they moderate their production with increasing the output and produce more modern cars they will face the competition with other car manufacturers. They are always staying at the position they are now and keeping the same strategy, if they keep doing this they will n ot have many competitors in the market. There are number of approaches to understand the product market mission in deep. I will discuss some of them below. Porters Generic Strategy Porter (1980, 1985) suggested that some of the most basic choices faced by companies are essentially the scope of the markets that the company would serve and how the company would compete in the selected markets. Competitive strategies focus on ways in which a company can achieve the most advantageous position that it possibly can in its industry (Pearson, 1999). According to Porter, there are three generic strategies that a company can undertake to attain competitive advantage: cost leadership, differentiation, and focus. Focus Companies that use Focus strategies concentrate on particular niche markets and, by understanding the dynamics of that market and the unique needs of customers within it, develop uniquely low cost or well-specified products for the market. In Porters Generic Strategy model Morgan Motors can be placed in differentiation focus, because Morgan cars price is quite high so it can not follow the cost leadership strategy, they are not selling their product in a standard market price. Morgan do deliver high quality product and service, their cars are unique in car industry market, as already mentioned above, Morgan is the oldest hand-made car manufacturer. The company concentrates on a particular niche market and is different from other mass production car manufacturers. Parnells Idea Parnell suggested that valuable resource is more important for the company than cost leadership and differentiation. He believed that valuable resources could help the company to achieve more success. He said that if company can have inimitable, rare and valuable resources it could help the company to gain the competitive advantage. Organizations possessing rare, valuable and inimitable resources possess a greater capability to perform a strong value proposition than those without such resources (Parnell, 2006) In case of Morgan the idea of Parnell can be aplicable because Morgan uses valuable resources and they are inimitable. What are their valuable resources and what makes them to be inimitable will be discused after. Strategy Clock The strategy clock is another appropriate way to analyze a companys competitive position to cost or differentiation advantages (Bowman Faulkner, 1996). The strategy clock uses differentiation and focused differentiation in a similar manner to that of the generic strategy model. As it is already explained above in Porters Generic Strategy Morgan Motors in Strategy Clock takes the same place which is the focused differentiation. Morgan Motors product price is high and the market niche is relatively small it concentrates on particular niche market. Customers perceived value is also high. Strategy Cube A model that allows the discussion of competitive strategy from both market and resource perspectives has been described by Jenkins (2004). A framework is proposed in which products/services are described by three variables: Relative level of consumer perceived product benefits Relative product price to the customer Relative product cost to the producer If we compare the cube with porters generic strategy and strategy clock point A in the cube is similar to Differentiation Focus in above mentioned models, which means that the companies which are placed in this point has got high price, high benefits, particular market niche. The point E is similar to Cost Focus in Porters generic strategy and it is similar to 1 and 2 positions in strategic clock. In the case of Morgan Motors Company in this model it is positioned in a point A because of its high cost, high perceived benefits, low market niche and high price. The Cultural Web, which I will discuss below will help us to understand the Companys culture. The Cultural Web identifies six interrelated elements that help to make up what Johnson and Scholes call the paradigm the pattern or model of the work environment. By analyzing the factors in each, the companies can begin to see the bigger picture of their culture: what is working, what isnt working, and what needs to be changed. The six elements are: Stories Rituals and Routines Symbols Organizational Structure Control Systems Power Structures Company has been owned by Morgan family since it has been established. Company has about 150 employees. The managers seat together with the employees on a traditional tea break and talk with them, this is the way to know better all employees and share their thoughts. For the Company it is very important to have high skilled staff. Company is situated at the same place as it was since it has been established, most of the employees have worked for the Company for more than ten years, mainly the employees are from the same area and moreover they are from the same family. All the employees have a very close relationship with each other. All this makes the Company to have a different culture from other manufacturers. The activities and the resources of the Company Value chain analyses The value chain framework of Porter (1990) is an interdependent system or network of activities, connected by linkages. When the system is managed carefully, the linkages can be a vital source of competitive advantage (Pathania-Jain, 2001). In order to conduct the value chain analysis, the company is split into primary and support activities. The primary and secondary activities of the firm are discussed in detail below. Primary activities The primary activities (Porter, 1985) of the company include the following: Inbound logistics These are the activities concerned with receiving the materials from suppliers, storing these externally sourced materials, and handling them within the firm. Morgan is using high standard and high quality materials. Morgan always keep improving their quality and they are continuing using the aluminium and recently they bought the BMWs engine to make their cars better and faster. Operations These are the activities related to the production of products and services. Morgan cars since the Company has established are made by hand with ash-frame. This is what makes Morgan cars so special and valuable. All Morgan cars are different from each other, they are made according the taste of the customer. Comparing to other car manufacturers, to produce Morgan cars takes much longer time, but this doesnt make to shorten their customer waiting list and people are still keen to get Morgan car which can be made according to their taste. Outbound logistics These are all the activities concerned with distributing the final product and/or service to the customers. As it is already described above, because of Morgan car is made by hand, it takes much longer time than other car manufacturers. The waiting time till Morgan car is finished is between one and two years, but sometimes it takes much longer to collect the car to its final face. Morgan has only one plant, but it has dealers all over the world what makes much easier for the customers to get their car more conveniently. Marketing and sales This functional area essentially analyses the needs and wants of customers and is responsible for creating awareness among the target audience of the company about the firms products and services. Morgan Company doesnt do many marketing activities. For many people the brand still can be unknown. It is because of its low productivity, but their uniqueness and brand still brings them enough customers. It is obvious from their waiting list. Demand is much higher than supply. Service There is often a need to provide services like pre-installation or after-sales service before or after the sale of the product or service. Support activities The support activities of a company include the following: Procurement This function is responsible for purchasing the materials that are necessary for the companys operations. Human Resource Management This is a function concerned with recruiting, training, motivating and rewarding the workforce of the company. For Morgan well trained and high skilled employees are very important as it is for many Companies. As in many Companies Morgan also has the training programs to develop their employee skills. As above mentioned there are around 150 employees in Morgan Company and all of them are in a good relationship with each other. The heads of the Company is also trying to have a good relationship with each of their staff member and to share their thoughts with each other. Technology Development This is an area that is concerned with technological innovation, training and knowledge that is crucial for most companies today in order to survive. Morgan consistently is improving their product and technologies. For example: launching the Aero 8 model, and purchasing the BMWs engine to make their cars much comfortable and faster. Firm Infrastructure This includes planning and control systems, such as finance, accounting, and corporate strategy etc. (Lynch, 2003). The value chain should be analysed with the core competence of the company at its very heart (Macmillan et al, 2003). Resource Based View The resource-based view theory is based on the assumption that a competitive advantage is the result of optimal resource allocation and combination in imperfect markets. Resources are assets, skills, and capabilities. The resources leading to competitive advantages have to be scarce, valuable, non substitutable and it has to be hard to imitate them (Barney, 1991). In case of Morgan, the resources they are using are very special, high quality and valuable. They pay very big attention of the quality they are producing, using high quality materials to produce cars. The Morgan car has always been built around an ash-frame, and a steel chassis. The new Aero 8 also has an ash frame. This gives unique strength, flexibility and surprisingly, research showed that the frame made the car safer on impact tests. There are approx 50,000 colours to choose from. There are many things that makes Morgan cars so special. Its uniqueness in a world of look-alike cars. Its handmade quality the use of wood in many areas of construction long standingÂÂ   hands-on craftsmanship displayed in the bodywork and interior by the highly skilled workforce. Ability to tailor a model to the customers exact requirements. Most of the components of Morgan cars are made in-house. All this gives to Morgan to be inimitable. VRIO Analyses Given that almost anything a firm possesses can be considered a resource or capability how should you attempt to narrow down the ones that explain why firm performance differs? In order to lead to a sustainable competitive advantage a resource or capability should be Valuable, Rare, Inimitable, and Organized. Value: Rarity: Materials (Ash tree) 1. Limited edition Reputation 2. Rare materials Craft skill 3. Design High experienced workers 4. Unique cars 5. Choice of colour Inimitable: Organization: Skilled workers 1. Strategy Design 2. Tea break Materials 3. Friendly atmosphere Brand name The competitive context of the Company Five Forces The ideas and models which emerged during the period from 1979 to the mid-1980s (Porter, 1998) were based on the idea that competitive advantage came from the ability to earn a return on investment that was better than the average for the industry sector (Thurlby, 1998). The original competitive forces model, as proposed by Porter (1998), identified five forces which would impact on an organizations behaviour in a competitive market. These include the following: The rivalry between existing sellers in the market. The power exerted by the customers in the market. The impact of the suppliers on the sellers. The potential threat of new sellers entering the market. The threat of substitute products becoming available in the market. Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998). Force 1: The Degree of Rivalry. Force 2: The Threat of Entry. Force 3: The Threat of Substitutes. Force 4: Buyer Power. Force 5: Supplier Power. The rivalry in global automotive industry is very intense. However in the case of Morgan Motors, the Company is very unique and only the one in automotive industry with its old fashioned hand made cars. Morgan doesnt have competitors and there is no rivalry between Morgan Motors and other car manufacturers. There is no substitute of Morgan cars. The threat of substitutes to the automotive industry is quite mild, numerous of other car manufacturers are competing with each other in the global car industry, but none of them offer the same kind of cars as Morgan does. None of them can offer to customers the hand- made, with an ash body frame panelled in aluminium, the classic old fashioned and herewith modern car, which can be made with the taste of customer. Entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents position (Porter, 1980b; Sanderson, 1998). In the case of Morgan as I have already mentioned before it has a long history with its unique production, the Company has already obtained a solid position on the market and from my point of view it will be hard and not feasible for new entrants to replicate them. PESTEL Analyses PESTEL Analyses help organizations to analyse factors such as tax changes, new laws, trade barriers, demographic change and government policy changes. PESTEL stands for: Political, Economic, Social, Technological, Environmental, and Legal. PESTEL analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations (Kotler, 1998). PESTEL analyses also ensures that companys performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). Typical PESTEL factors to consider include: (P)olitical e.g. international trade, taxation policy (E)conomic e.g. interest rates, exchange rates, national income, inflation, unemployment (S)ocial e.g. ageing population, attitudes to work, income distribution (T)echnological e.g. innovation, new product development, rate of technological obsolescence (E)nvironmental e.g. global warming, environmental issues (L)egal e.g. competition law, health and safety, employment law Applying PESTEL to Morgan Motors Political: Political decisions can impact on many vital areas for business, but in case of Morgan the political factor does not impact on the companys environment. Question 2 Product Life Cycle The typical Product Life Cycle consists of five main aspects. Product development Introduction Growth Maturity Decline The Product Life Cycle begins with product development, during which time the firm devises and creates a new product (Kotler and Armstrong, 2004). The introduction of a new product onto the market is typically characterised by very slow sales, which may grow only very slightly over a long period of time. (Porter, 1980; 1985; Kotler et al., 1996; Blackwell et al., 2001; Grant, 2002; Kotler and Armstrong, 2004). The growth stage in the PLC typically involves a rapid growth in sales as early adopters replace pioneers as the main consumer group.ÂÂ   The maturity stage in the PLC is a key point for a firm because it marks the turning point in the products success.ÂÂ  Morgan Motor Company in Product Life Cycle takes Maturity stage.

Outcome Unit

A task like this would usually take me 10 minutes in the morning to do a cash count up and an hour in the afternoon in which I set myself from pm until pm to get this completed on Monday- Thursday.On a Friday however I set myself 2 hours (pm -? pm) as I have to go back over the week, input all outgoings on to the petty cash spreadsheet, calculate how much of our float we have spent and how much needs to be requested, make sure all figures equalize, photocopy everything so that the originals go to our head office and the photocopies stay in the centre for our records, package and get ready to send second class recorded to Head-Office that afternoon. See evidence ‘Ross Handwriting – Witness Testimony. 3. – It is ally important that I priorities my time throughout my working day to ensure that I get as much done as possible and use my time effectively. At the beginning of each day I like to make myself a ‘to do list' on Outlook. I do this so that know exactly w hat need to get done and I can also set myself targets on time slots to get the task done in so that all my time is used efficiently. If I was to be given another task throughout my working day would add this to my to-do list amending it depending whether the task is high-priority or not.This is extremely helpful and helps me keep on top of all of my tasks as can rack how much of the task I have completed and what is still yet to complete. When click in to the task I have set myself specific tasks which help me to break down my job even more: like to keep both an electronic check list as well as a hard copy to make sure keep on top of my tasks. The hard copy is useful for me as I can physically see what needs to be done however the electronic copy notifies me on my desktop in case am involved in other tasks to keep me from losing track of time.See evidence To do list – Outcome 3. 2 Evidence' & ‘Ross Handwriting Witness Testimony'. 3. – am able to confirm effectiv e working methods with my colleagues and managers. For example, when planning my diary and allowing myself time to complete my apprenticeship/NV work I was concerned that wasn't allowing myself enough time to complete my work in the time that my assessor had asked and expected. I expressed my concerns to my line manager and together we confirmed a more effective way Of working in order to complete my NV coursework.See evidence ‘Unit 201 Outcome 3 – 3. 3 Email Evidence'. 3. 4 – I am able to indemnify when I have made a mistake or there has been a problem with my own work. As well as this, can also report these concerns to others and go to them for support when needed. An example of this would be when dealing with petty Cash; there was a time when calculating and finalizing petty cash, the balance in bank and tin and total weekly outgoings didn't add up to equal our weekly float.This meant that we were ‘missing' money is somewhere or something that we have pa id out during the week was not accounted for. Expressed my concern to my line manager and together we found the ‘missing' deficit of money. See evidence ‘Unit 201 Outcome 3 – 3. 4 Email Evidence Reporting Problems occurring in own Work'. 3. 5 – It is important to keep other people informed of your progress. For example, recently I was given the opportunity to oversee the creation and contact a printing company for our Kennedy Scott 25th Anniversary company invitations.The task was given to me by my Business Manager and it was important that I kept her informed of the progress of the creation, quotations and completion dates from the printing company as we was both working to a deadline. See evidence '25th Anniversary Invites Evidence'. 3. 6 -? I am able to complete tasks to agreed deadlines and re-negotiate timescales and plans in good time. As explained in 3. 5, when carrying out the task of having the KS Anniversary invites created, printed and sent out m anaged to keep to the time scales given and complete all tasks to my deadlines.However, when creating the design for the invitations, needed extra time to do so and also different resources (Photos). Because of this, after discussing with my business manager, we negotiated timescales and plans in which she let me go home an hour early to work on the invites at home on my laptop which had Photos. See evidence ‘Employers Fair Mudstone 24th September 2014 Re-Negotiate Timescales Evidence'. 3. 7 – I am able to take responsibility for my own work and accept responsibility for any mistakes that I make.By writing myself an Individual Learning Plan this shows that I am able to take responsibility for my own work. In my II-P have set myself short, mid and long term SMART targets to complete over the course of my apprenticeship. My short term target has now been completed as this was to sit online tests for my technical certificates; originally I wanted to achieve this by mid-Aug ust 2014 however I only completed 3 of my Technical Certificates by this time after failing one.

Discuss Three or Four Examples of Radical Changes Brought About by Past Waves of Immigration

What do people gain when immigrating? It’s really hard to tell. However, what we do know is that immigration brings about radical changes to society. Nowadays, many countries with immigrants have great changes. For example, skillful Korean labor and Chinese immigration to the United States are the two typical examples that can illustrate that immigration has made radical changes. From the past to the present, immigration has generated great influence—not only positive influence but also negative one.Many things have been influenced by immigration including the accelerating economy, the mixing of cultures and languages, and racist sentiments, such as anti-Chinese discrimination. The biggest benefit that immigration brings about is stimulating economic growth. Take the first wave of Korean immigration to the United States started in 1903 when Korean labors came to Hawaii as an example. At that time, Hawaiian sugar plantation owners needed labor to meet the shortage of lab or resources. Labor is the key element to the development of productivity.Skillful and vigorous Korean immigrants (primarily male adults among 20 to 30) developed the Hawaiian sugar plantation and facilitated the local economic growth. (Koo, Hagen. , & Yu, Eui-Young, 1981, p 2-8) With far more labor-abundant, the United States has stimulated economic growth. Immigration has brought huge economic benefits due to the labor resources which is an important factor of economic growth. Societies include a number of cultures and languages because immigrants bring their native cultures and languages to new countries.That’s the reason why we can see many Americans enjoy eating Korean food pickles and Europeans become more familiar with Korean movies A Li Lang in the 64th Cannes film festival. Edward (1999) found â€Å"Even though the majorities speak English in United States, significant portions are other language speaking, like Korean†. As we can see, immigration facilitates t he current rise of multiculturalism, or the assimilation of a society of many different cultures and languages. Immigration not only brings about positive influence but also has negative impacts on society.In many cases, immigration causes conflicts. In 1848, the California Gold Rush attracted many Chinese immigrants to the United States. The industrious but uneducated Chinese people promoted the exploitation of gold mines. However, according to Mark (2005) â€Å"Employers desired low-wage labor, perhaps opposing exclusion because the Chinese were inexpensive, highly productive workers and their presence increased company profits and reduced the bargaining power of native worker. Therefore, many Americans attributed their unemployment to the Chinese immigrants. Because Chinese immigrants lacked an effective political voice, they encountered hostile discrimination and ultimately, legislative prohibitions on further immigration when Congress enacted the Chinese Exclusion Act in 1882 (Mark, 2005, p 779). Chinese Exclusion was not the only case of how the ethnic majority mistreated the immigrants. Everything has two sides, we cannot only notice that immigration brings up some positive effects, it also causes restrictions.Diverse cultural immigration can increase the development of society and bring many other benefits (Korean labor brought promotion of economic growth and their cultures and languages), but it also causes problems (the Chinese Exclusion). In order to reduce the conflicts, the government should take actions, like modify and enact legitimate laws. From the overview of ancient and modern, immigration does bring about radical changes which promote the development of society and human beings.References Koo, Hagen. , & Yu, Eui-Young. (1981). Its demographic patterns and social implications for both societies. Korean immigration to the United States, 74, 2-8. P. Lazear, Edward, (1999). Culture and Language, Journal of Political Economy, Vol. 107, no. 6, part 2: S95-S126). Kanazawa, Mark. (2005) Immigration, Exclusion, and Taxation: Anti-Chinese Legislation in Gold Rush California. The Journal of Economic History, Vol. 65, No. 3, pp. 779-805

Macbeth Journal - 2698 Words

Lindsey Aranda English, period 2 Hamlett June 6, 2011 Journal of Macbeth Act 1 I was very confused at the beginning of the play. I thought it was weird with the witches, and I was still getting used to the old English language. I thought it started to get interesting when the witches had told Macbeth that he would become the Thane of Cawdor and then he actually did! I think this is what starts Macbeth’s ambition towards the series of events that will happen in the play. I think that the first three scenes in Act 1 set the dark mood for the entire play with the storm and witches ext. Once Lady Macbeth heard of what the witches had predicted I think was when Duncan’s life was officially over. Lady Macbeth kind of took over the†¦show more content†¦Act 3 ------------------------------------------------- Ever since the first confrontation with the witch, it caused him to kill Duncan. Now he believes in order for his destiny to come true he must kill Banquo and young Fleonce. I think that after killing Duncan he’s kind of going crazy. He talks to the murders like Lady Macbeth talked to him, questioning their manhood to make them mad and make them want to murder Fleonce and Banquo so they can prove their manhood. In the next scene it seems like Macbeth is repeating Lady Macbeth again! She said earlier â€Å"Look in the innocent flower, / but be the serpent under’t† (1:5) and now he is telling her to hide her worry and fear saying â€Å"make their faces visors to their hearts, / disguising what they are† (3:2) It’s amazing to me how he wants to be King so bad that he will do ANTHING! Sometimes people get way too caught up in something, and then will do anything to succeed which isn’t always a good thing. I think it’s so weird how the tab les are completely turned now, with Lady Macbeth and Macbeth. It shows how much this journey to become King has changed Macbeth. Now Lady Macbeth is the one trying to talk Macbeth out of committing murders when originally she was the one trying to talk him into it! I think that Macbeth thinks the more murders he commits he believes the happier he will be cause he’s that much closer to being King. But in reality possessing the crown has just brought him and Lady Macbeth trouble andShow MoreRelatedMacbeth Journal Entries1446 Words   |  6 PagesJournal Entry 1 – Macduff Dear Journal, â€Å"Tongue nor heart cannot conceive nor name thee!† (2.3. 74). Thy greatest king hath been murdered. Thoughts of sorrow and wondering have filled thee. Who wouldst do such a thing? Was thy host not watchful enough with the most honored man in his presence? Maybe thou should have stayed with his Majesty for he is of the highest nobility and honor possible. Who ever hath committed this crime is guilty of murder and treason. Oh! The people, the people! What shallRead MoreThe Importance of Night in Macbeth767 Words   |  4 PagesWhen I thought about the role that the word night would play in the tragic play Macbeth, I found that there were a variety of possibilities. Immediately, I thought of the nighttime as a period of rest and revitalization. I expected that this would allow characters to recover from the day s many demands. Secondly, I connected the night to the unknown. In the night s cloak of darkness, many more things could go undiscovered than in the revealing light of day. Next, I thought that the night wouldRead MoreMacbeth And Wuthering Heights1006 Words   |  5 PagesShakespeare’s Macbeth and Emily Bronte’s Wuthering Heights, the women take control, over men, in the relationship. Sexism and jealousy are the two biggest problems in an existing relationship. The readers find out how ambition, sexism, and jealousy takes over lives. In other words, too much ambition may be fatal. When women don’t get what they want, bad things are subject to happen. Women will always rule in the face of the earth until none are left. Lady Macbeth rules the relationship over Macbeth himselfRead MoreReview Of Macbeth And The Heart Of The Sea 1149 Words   |  5 PagesAll novels, books or articles have what is called a Kairos, most readers do not try to discover the kairos of a book while others do. In this essay I will be uncovering the Kairos of three Books: Sailors to the End, MacBeth, and In the Heart of the Sea. The KAiros of book is the main turning point where the mood changes, or where the plot changes. Sailors to the End is a Book representing true heroic valor, it takes place on the U.S.S Forrestal when a fire consumes the ship claiming 134 sailorsRead MoreDestructive Love In Shakespeares Macbeth And Wuthering Heights1408 Words   |  6 Pagesin Shakespeare s Macbeth and Bronte s Wuthering Heights are presented through sexism, jealousy, and betrayal. In Bronte s Wuthering Heights and Shakespeare s Macbeth there is a lot going on between the couples in both stories. In Macbeth, Lady Macbeth and Macbeth are in a terrible situation, starting off with Lady Macbeth pressuring Macbeth to kill Duncan. Macbeth not wanting to kill his king, finally caves in to his wife s request and ends up doing the deed. Lady Macbeth has her husband wrappedRead MoreAmbition of Macbeth and Victor Frankenstein704 Words   |  3 Pagesthe play Macbeth ambition gets the best of the main character. This is also evident in the novel Frankenstein with its main character. Both of these characters were fallen v ictims of their own inner ambitious ways. Ambition in both of these books is key to the understanding of each character’s actions. Macbeth’s ambitious ways takes over his whole inner self throughout his time of first wanting to be king. Macbeth was thought to be a great leader and war hero before he was king. Macbeth was hatchedRead MoreFeminism in Macbeth1712 Words   |  7 PagesFeminism is the Source of Tragedy in Macbeth Behind every successful man there is a ruthless woman pushing him along to gain her own personal successes. In Shakespeare’s Macbeth, Lady Macbeth causes Macbeths downfall. With the faults and lies of Lady Macbeth, marriage is Macbeth’s big mistake. Lady Macbeth turns his courageous conquests on the fields of war into butchery. Mangled by the blood-spotted hands of his wife he becomes a traitor to himself, the people around him, and even her. In theRead MoreSupernatural Soliciting Within Shakespeare s Macbeth1728 Words   |  7 PagesJulia Sawicka Ms. Paolone ENG3U1d Monday, November 6th, 2017 Supernatural Soliciting within Shakespeare s Macbeth Shakespeare’s Macbeth is broadly known as a cursed play by a myriad of individuals globally. Given its appalling history of death and disorder, as well as the supernatural elements present within the play, many have come to the latter conclusion. To add, Macbeth is also a tragedy, adding more malediction to the already allegedly accursed play. To create such a tragic, ill-fatedRead MoreDestructive Love In Brontes Macbeth And Wuthering Heights1395 Words   |  6 Pagesrelationships in Shakespeare’s MacBeth and Bronte’s Wuthering Heights are presented through sexism, jealousy and betrayal. Destructive love is an active process of destroying the affection and tenderness between a couple. Both authors represent this kind love well in their respective stories. Lady MacBeth was a mastermind the way she had control in the beginning of Macbeth. She influenced MacBeth to do all his actions. An example of this is when Lady MacBeth told MacBeth â€Å"When you durst do it/then youRead MoreAnalysis of the Actions of Macbeth and Doctor Faustus Based on Free Will and Fate1677 Words   |  7 Pageswhether the actions of Macbeth and Doctor Faustus in Shakespeare’s and Marlowe’s plays come from the characters themselves or whether they were following a predetermined fate. In the play The Tragedy of Macbeth, written by William Shakespeare, each character’s destiny, or fate, seems to be predetermined by the supernatural and unpreventable by any actions meant to stop it from occurring. The concept of fate is a large component in many Aristotelian Tragedies, such as Macbeth. However, in the tragedy